About Us

Our story

We like to roll up our sleeves and get in the trenches with our customers. Only then can we truly understand their challenges and build software for optimal energy efficiency and throughput.

Our journey started in 2011 when our founders merged their experiences across Silicon Valley innovation, industrial engineering, and computer science to build a real-time industrial intelligence platform. We started as a team of three and have grown to more than 50 employees based in Raleigh and around the country.

Despite our experience in the venture capital world, we’ve never tried to be a VC darling. We’ve focused instead on building a business for customers. Still, we have attracted investments from ABB, Clean Energy Ventures, ENGIE New Ventures, GS Energy, and more.

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About Us
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Our story

We like to roll up our sleeves and get in the trenches with our customers. Only then can we truly understand their challenges and build software for optimal energy efficiency and throughput.

Our journey started in 2011 when our founders merged their experiences across Silicon Valley innovation, industrial engineering, and computer science to build a real-time industrial intelligence platform. We started as a team of three and have grown to more than 50 employees based in Raleigh and around the country.

Despite our experience in the venture capital world, we’ve never tried to be a VC darling. We’ve focused instead on building a business for customers. Still, we have attracted investments from ABB, Clean Energy Ventures, ENGIE New Ventures, GS Energy, and more.

Ndustrial team photo 2024

We exist to make the world a better place. We work every day to root out waste in the industrial sector. We are also dedicated to being a great place for people to grow and thrive, to have fun and feel part of a great community, and to give back.

As a member of the Pledge 1% community, we donate 1% of employee time to charitable causes like building energy-efficient homes together with Habitat for Humanity. As a Green Places partner, we also track and offset our carbon emissions using high-quality, third-party verified offsets. Come grow with us!

Our Values

Customer First

Accomplishing our mission by putting our clients' energy intensity needs first.

Curiosity

Innovative outside-the-box thinking to solve difficult industrial energy challenges.

Quality

Encouraging each other to do our best work and recognizing each other for it.

Teamwork

A fun, inclusive, and open environment with supportive team members.

Our Team

Meet our senior leaders

Jason Massey headshot

Jason Massey
Founder, CEO and Board Chair

John Crawford
Co-Founder and Chief Technology Officer

Charles Tuck headshot

Charles Tuck
Co-Founder and SVP, Energy & IoT Solutions

Manuel Aguirre headshot

Manuel Aguirre
VP of Supply Chain Electrification

Anthony MacDonald headshot

Anthony MacDonald
Chief Revenue Officer

Laura MacLachlan headshot

Laura MacLachlan
Chief People Officer

Laura Nichols headshot

Laura Nichols
VP of Operations and Chief of Staff

Joe Stevens headshot

Joe Stevens
VP of Product

Jim Van Hoof headshot

Jim Van Hoof
Chief Financial Officer

Board of Directors

Jungho Cho headshot

Jungho Cho

Head of Global Investments at GS Energy and EVP at GS Holdings

Ed Lam headshot

Ed Lam

Managing Director at Bay Grove

Mads Møller headshot

Mads Møller

Head of Electrification Ventures and Group VP at ABB

Vincent Pichon headshot

Vincent Pichon

Investment Director at ENGIE New Ventures

Peter Sopher headshot

Peter Sopher

Investment Partner at Clean Energy Ventures

Jan van Dokkum headshot

Jan van Dokkum

Former CEO at Siemens Power Transmission & Distribution

Jason Massey headshot

Jason Massey

Founder, CEO, and Board Chair at Ndustrial

Careers

Interested in joining our dynamic and growing team?